Essays·27 essays
Product & Design
Ideas, users, features, product strategy, interfaces, visualization.
2025
- SaaS Ethics Manifesto💎
Some SaaS tools give off good vibes (Notion, Ghost), others bad vibes (Motion, ClickUp). Why? It all comes down to ethicsSep 12
2023
- Connect Feedback to Your Custom Product Hierarchy
Connect feedback to your product development faster and get the insights you need for building meaningful features.Oct 17 - Be Different
Living organisms can coexist in the same area if they are different enough. This applies to markets and products as well. If a product is similar to others on the market, prioritize unique features to differentiate it and carve out a niche.Aug 3 - How to Organize and Process Feedback for B2B SaaS Product
Feedback organization helps to prioritize features, build better solutions and engage customers. Let's explore how to do it right in a B2B SaaS product.Mar 1 - How to Become a Great Product Manager
The best way to try out a product management role is to launch your own product. All other skills and qualities will gradually come. Or not.Feb 28 - Bundling vs. Unbundling
In the age of specialization it looks like unbundling is the only viable strategy. Well, it is not.Feb 27 - Product Idea Validation: How to Do It?
There's only one way out: start creating the minimum viable product. This is the most effective strategy for product validation. Why? It brings you external feedback.Feb 25 - Start with a Niche
The most popular products don’t become mass popular overnight. It’s a process. Usually they popularity is uneven, they are unknown in some niches, but very popular in another niches.Feb 23 - How to Start Your Own Product: To-dos and Not-to-dos
Read this if you had intrusive thoughts like: “dammit, this app is the same as I thought of a year ago!” or even “I’m fed up with my managers, time to do something of my own.”Feb 22 - New Product Development: Get It Right
Learn the insider’s rules and steps in new product development to launch your software product successfully in one year (maybe).Feb 21 - You Need to Complete Features
What happens to a product with multiple unfinished features? It simply cannot become people’s favorite. It’s much better to have just several finished Features in a product than loads and loads of unfinished ones.Feb 20
2022
- Google, please do something with your ads and SEO-spamNov 25
- 10 Top Product Marketing Bullshit Things in 2022
It's a rant. If you are not prepared for aggressive style, bad words, and existential crisis, don't read this article. It was a warning. It's a rant.May 10 - Write a Product Changelog
Why products changelogs are cool to have + some practices how to write them.Apr 22 - How to Start Features
Every product manager loves new features. Feature start is not as easy as it looks. Let's dive into it and explore some best practices.Mar 9 - How to Handle Small Features & Bugs in a Product Development
Product managers tend to focus on large cool features, but small features, improvements, and bugs are also important. This article describes various approaches to handle small things well.Feb 25 - 🍀 'Green Grass' Products
How to balance between dynamic and static quality, and amplify new knowledge exploration in a new product development.Feb 15
2019
- Features composabilityMar 19
2017
2013
- Visual Specifications
Why most software specifications suck and how to improve themOct 26 - 1-click vs. 2-clicks designAug 26
- First impression failures
You don’t have a second chance to make a first impression. It’s important to design users’ flows and remove all obstacles on their way.Jul 15 - White, Emptiness and Problem SolvingJun 15